Glossary of Terms

Agencies, especially Digital Marketing Agencies, can sound like we're speaking a completely different language - SEO, PPC, Landing Page, Impressions, Keyword Density, etc etc.  We've put a growing glossary of terms together for you in case you need a bit more of an explanation.
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FAQ

How long does it take to make a website? How much does a Social Media campaign cost? Do I need to know HTML to update my website?

Check out the Frequently Asked Questions section over here.
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Facts & Figures

Some still question the effectiveness of the youngest of marketing channels.

With email marketing, social media marketing, paid search, affiliate marketing, blogs and of course websites, it isn't hard to see how ingrained in our every day lives digital marketing now is. Read more

Making the most of LinkedIn's Company Profile: Part 2

Now, assuming you've read and implemented 'Making the most of LinkedIn's Company Profile: Part 1', you should be well on your way to having a very effective online marketing tool. In Part 1, we discussed some of the new functions introduced by LinkedIn, allowing organisations to essentially customise their page according to their product and service offerings, add videos and publicise customer recommendations. But that's just the beginning. Keep reading to find out how to really optimise your profile and start converting those contacts into customers!
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Making the most of LinkedIn's Company Profile: Part 1

Home of more than 90 Million users, LinkedIn has established itself as one of the main players in the social media world. As platforms such as Facebook, Twitter and Myspace (to name a few) continue to reinvent the social side of online communities, LinkedIn has taken to catering towards the business orientated networking arena. But while the network has popularised virtual business networking on an individual level, there has been a significant lack of company profiling due to an array of functionality limitations.
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Location-based Social Media Services: iCabbi 

Continuing in the theme of innovative uses of location-based social media, one application that illustrates yet another creative use of this technology is the iCabbi application. The app functions by  allowing users to virtually call the closest taxi in their area, tracking its progress in real time and sends useful information along the way. Utilising an interactive real time map, users simply have to click on the nearest taxi icon to virtually hail a ride, and a system of integrated processes take care of the rest. Upon selection, a wealth of information is sent to the user, including driver and car details, a recording of the journey and a nifty security option that informs to separate email accounts of the journey.
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Mobilising Your Organisation's Social Media Strategy

Prior to the development of the smart phone, online communication strategies were limited by the fact that their target audience were essentially immobile once connected to the internet i.e. they couldn't move away from their computer screens! Even laptops, which were ground breaking at the time of their release due to their transportable nature, were limited to wireless connections and internet hotspots.
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Facebook's CTO focuses on a Mobile 2011

Bret Taylor, Chief Technology Officer at Facebook, confirmed that the social networking giant would be focusing on standardizing user experience across all their mobile platforms for 2011, but how does this work out for digital marketers?
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