Glossary of Terms

Agencies, especially Digital Marketing Agencies, can sound like we're speaking a completely different language - SEO, PPC, Landing Page, Impressions, Keyword Density, etc etc.  We've put a growing glossary of terms together for you in case you need a bit more of an explanation.
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FAQ

How long does it take to make a website? How much does a Social Media campaign cost? Do I need to know HTML to update my website?

Check out the Frequently Asked Questions section over here.
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Facts & Figures

Some still question the effectiveness of the youngest of marketing channels.

With email marketing, social media marketing, paid search, affiliate marketing, blogs and of course websites, it isn't hard to see how ingrained in our every day lives digital marketing now is. Read more

Incorporating Loyalty Programs into your Social Media Strategy


One of the latest social media tools to be transformed into an effective marketing platform is Facebook's extremely popular Facebook Places. Besides allowing users to share their current location through their status feeds, the application also has a 'friend finder' function and connection service, making it very useful. While this application can be used for a variety of marketing strategies, creative loyalty programs have demonstrated to be particularly effective when combined with Facebook Places, giving businesses increased brand awareness, repeat purchases and higher perceived quality. But, as with almost all social media tools, it's easier said than done.

While many of you may be raising an eyebrow (or two) as the words 'Loyalty Program' begin to escape from your lips, let us explain. While Loyalty Programs are a regular tool in any marketers arsenal, and rightly so, the concept of enhancing consumer experience through making full use  of the accessibility of online communications is not fully optimised by many organisations. Here are some innovative uses of loyalty programs that use the Facebook Places to full effect.

One company that is taking full advantage of the application is USA based airline service JetBlue. Their social media strategy revolves around encouraging members of their reward program (which you have to be a Facebook Fan to participate in – Smart!) to check into an official JetBlue airport location on Facebook Places. They will then be rewarded with TrueBlue points, which can then be cashed in for free flights once a certain amount have been accumulated. Its the newest concept of frequent flyer miles, but is made visible to the online community and therefore allows JetBlue to tap into Facebook's extraordinary consumer base of over 600 million users.  

Nike were quick to exploit the full potential of this application with an innovative promotional activity during an American Football game. Users who were connected with the company's Fan Page would have found a mysterious hint to update their location once at the game and then proceed to a nearby burrito stand to claim their complimentary 'special burrito.' Instead, what the fans would have received was a nifty, new Nike jacket packaged to resemble a Mexican sandwich!

The potential of location based social media has not been fully explored and offers a myriad of advantages to the social marketer. And with 600 million active users already utilising Facebook, it makes for the ideal place to start tapping into this particular social media strategy potential. Attractingo even a fraction of Facebook's extraordinary consumer base will provide any business with exposure to a huge community. What organisations need to do now is transform fans and friends into actual paying customers!
 
  • The Royal Golf Club
  • GIFT
  • Ryan Biz Solutions
  • Gulf Leisure
  • Design Hub