Glossary of Terms

Agencies, especially Digital Marketing Agencies, can sound like we're speaking a completely different language - SEO, PPC, Landing Page, Impressions, Keyword Density, etc etc.  We've put a growing glossary of terms together for you in case you need a bit more of an explanation.
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FAQ

How long does it take to make a website? How much does a Social Media campaign cost? Do I need to know HTML to update my website?

Check out the Frequently Asked Questions section over here.
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Facts & Figures

Some still question the effectiveness of the youngest of marketing channels.

With email marketing, social media marketing, paid search, affiliate marketing, blogs and of course websites, it isn't hard to see how ingrained in our every day lives digital marketing now is. Read more

Facebook's CTO focuses on a Mobile 2011

Bret Taylor, Chief Technology Officer at Facebook, confirmed that the social networking giant would be focusing on standardizing user experience across all their mobile platforms for 2011, but how does this work out for digital marketers?

With access applications for iPhone, Blackberry and Android, as well as Facebook's feature phone site (www.m.facebook.com), touch-based site (www.touch.facebook.com) and it's lightweight platform (www.0.facebook.com), Facebook is accessible from a large variety of mobile platforms. But feedback has demonstrated that mobile users can feel slightly overwhelmed when trying to access the social networking site, as many of Facebook's mobile websites and applications vary across their mobile platforms. With Facebook planning a standardisation of the look and feel of these applications and mobile websites in 2011, users will feel even more inclined to incorporate Facebook apps into their daily lives.

The Chief Technology Officer also made a point of the potential of Geo-location and Geo-social products, suggesting there will be a focus on developing both new and existing location based service applications, including Facebook Places. With the convergence of mobile platforms and social networks, the direction of the next generation of social media marketing seems to be emerging from this direction. Mobile devices already contain our contacts, friends and family, and therefore are an integral part of our social ability. The similarity between the function of social networking platforms and mobile devices is essentially the same – to connect people.  

“We’re focused on rolling it out to as many people as possible,” Taylor said, adding that Facebook Places is, “going really well.” He also said that the company will have some interesting stats to release soon.

The CTO for Facebook also added a valuable insight into the direction that social media may be developing in; “one of the most interesting things to watch this year will be the convergence of mobile and social. “My sense is that mobile devices are inherently social… [mobile devices are] already filled with your contacts and your friends, and they also have access to your location,” he said.

Mobile applications are simply an extension of mobile sites, where by users can take advantage of a simplified, user friendly version of a website. GPS services have become a standard feature of smart phones, allowing for yet another expansion of new online marketing tools, including location-based services accessed through mobile applications. And this has preceded a variety of innovative marketing uses of this service.
 
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