Glossary of Terms

Agencies, especially Digital Marketing Agencies, can sound like we're speaking a completely different language - SEO, PPC, Landing Page, Impressions, Keyword Density, etc etc.  We've put a growing glossary of terms together for you in case you need a bit more of an explanation.
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FAQ

How long does it take to make a website? How much does a Social Media campaign cost? Do I need to know HTML to update my website?

Check out the Frequently Asked Questions section over here.
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Facts & Figures

Some still question the effectiveness of the youngest of marketing channels.

With email marketing, social media marketing, paid search, affiliate marketing, blogs and of course websites, it isn't hard to see how ingrained in our every day lives digital marketing now is. Read more

Metrics & Analysis

At East Innovations, we believe anything that can be measured can also be improved. The effectiveness of any marketing campaign is dependant on precisely defined metrics and key performance indicators, and is essential for defining strategy, benchmarking and measuring success.

Data analysis and metrics are the driving force behind our marketing solutions. They allow us to go from conception to completion with a powerful working knowledge of your target market and the mechanisms used to convert your objectives into realities.

Through intricate analytical processes and rigorous research, we identify your key performance indicators and key metrics, allowing us to drive your campaign forward based on real data - not 'hunches and gut feelings'.

But that's just the start. Our measurable analytics will provide you with future initiatives, expose previously unseen prospects and optimise existing solutions.

Design. Analyse. Optimise.
 
  • The Royal Golf Club
  • GIFT
  • Ryan Biz Solutions
  • Gulf Leisure
  • Design Hub