Glossary of Terms

Agencies, especially Digital Marketing Agencies, can sound like we're speaking a completely different language - SEO, PPC, Landing Page, Impressions, Keyword Density, etc etc.  We've put a growing glossary of terms together for you in case you need a bit more of an explanation.
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FAQ

How long does it take to make a website? How much does a Social Media campaign cost? Do I need to know HTML to update my website?

Check out the Frequently Asked Questions section over here.
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Facts & Figures

Some still question the effectiveness of the youngest of marketing channels.

With email marketing, social media marketing, paid search, affiliate marketing, blogs and of course websites, it isn't hard to see how ingrained in our every day lives digital marketing now is. Read more

Paid Search

It’s easy to see why so many businesses are making use of paid search or pay-per-click marketing (PPC) techniques. When done properly, it can vastly improve your conversion rate and return on investment through attracting relevant traffic and converting them to customers at the highest rates. On the other hand, a poorly planned PPC campaign will only bring you high costs, unwanted clicks and a whole lot of grief. Why settle for a second rate online strategy when our fast and efficient solutions will get you the very best value for your PPC campaign?

Our PPC campaigns are based on meticulous keyword analysis that allows us to create winning strategies that will maximise your conversion rates and lower irrelevant traffic. By really focusing on in-depth market research and competitor analysis, we create intelligent PPC strategies that provide you with high click through rates, decreased costs and improved quality traffic. Once we have developed a comprehensive keyword strategy, we create specific conversion paths that lead to unique landing pages targeted to optimise consumer conversion.

Our fully integrated PPC solutions cover everything from search engine visibility and optimised keyword analysis, to enticing landing pages and applicable advertising text.

At East Innovations we never settle for average – our PPC management system utilises a variety of feedback tools and meticulous research analysis to continuously update your campaign, allowing us to maximise your pay-per-click efficiency.

 
  • The Royal Golf Club
  • GIFT
  • Ryan Biz Solutions
  • Gulf Leisure
  • Design Hub