How much does a website cost?Many factors affect the final cost of a website. These can include:- The amount of pages to be included in the final website; - Whether you require a Content Management System or eCommerce solution; - How interactive the site will be; - What level of Social Media integration you require; - Whether you require multi-language support. The cost of website comes down to the needs of our client and we aim to ensure that working with us provides you with the best solution within your budget. How long does it take to complete a website?The answer to this lies in the complexity of the project and the how promptly content, such as text and images, is handed over to us. Other factors include how quickly a design route is agreed upon and how involved the main project stakeholder is.Why does it matter how my site looks as long as it works?When you recieve a visitor to your site, they will instantly judge the quality of your products or services. The first impression a customer or potential customer gets depends on the appearance of your website. If the site is easy to navigate and visually appealing, a visitor will be interested and explore further. You are marketing yourself and your business internationally through your website and it is important to show your best.What is the difference between a "static" and a "dynamic" site?A static site is one that is written in HTML and involves no 'dynamic' or database driven content. What this means is that, in order to make any changes to the site, the scripted HTML programming of each page must be edited using software such as Adobe Dreamweaver.A dynamic site is written using more complex code and draws the content displayed on each page from a database. As they require more complex coding and a content management system needs to be developed to help you manage your website information, there is a difference in price between the two methods. However, dynamic sites can reduce ongoing maintenance costs if you are likely to need to make regular changes to the site content. If your site is likely to be large, data management is much more efficient and your site more expandable both in terms of content and functionality. This means that your site can grow as your business needs develop. Should I buy an email marketing list?When you buy or rent an email marketing list, there is no way to know if the recipients:1) Are relevant to you, your business or your products/services; 2) Have given permission to be contacted; 3) Are outdated or invalid; 4) Contain 'honeypot' or spam-trap email addresses, used by ISP's to trap and block spammers. Any of the above can lead to users listing your email as spam, blacklisting your email address. This can mean that any communcation from you or your business is automatically routed to junkmail folders or is not delivered at all. Getting this reversed is a long, complex and timely task. How do I get started with Social Media Marketing?We will consult with you to develop an overall strategy for using social media to effectively promote your site and therefore business. We will also help to determine what types of content you can use to target social media users that would be relevant to you and your business. If you need us to, we can also write the content for you and manage your online social media presence.Can I make money with Social Media Marketing?It is possible to make money indirectly through social media by leveraging your online presence to help you build a stronger, more successful website or blog. Correctly positioning and raising awareness of your brand through the use of social media sites can lead to an increase in traffic across your site. For example, if your site is an eCommerce business, this can lead to direct sales. If you run a bricks and mortar shop or are in a service led industry, you can benefit from online 'brand mention'. Also, location based social media can increase footfall and therefore, sales. |






