As Bahrain's premier swimming pool and associated works contractor, Gulf Leisure came to East Innovations looking for a brand identity that conveyed their commitment to quality and to providing cutting-edge services.

As with most outsourced industries, firms looking to contract the design and build of a swimming pool project often require more than one quote. It was important to ensure that, when amongst other correspondence from competing companies, Gulf Leisure's proposals were immediately eye catching and stood out from the crowd.

Having researched the market, we became aware that almost every one of the swimming pool contractors in Bahrain use a light blue against white colour palette. Not only did this look dated but it also meant that none of the brands were visually discernable from one another.

Our approach was to use a 100% Cyan against a black background for the logo, modernising the Gulf Leisure brand - giving it a striking, clean and modern feel that stands out from an overcrowded market.