Drawing on extensive experience in the online media industry, we approach projects from a strategic angle and help to position them within an organisation's overall policy.
The analysis of the structural, economic and sociological context, the study of the interaction points with those involved in the process, a comparison with the facts, trends and examples of scenarios in the sector are all services that East can offer to provide the client with a high-performance, unique and cost-effective tool.
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> Strategy & Processes
Every organisation has its own structure (market, offering, clients, competitors, situation and background) and its strategies make use of different channels. East Innovations joins online media to these strategies, optimising their use within the organisational structure concerned.
> Functional & Technical Analysis
When the functionalities of a project have been determined, they should be described as accurately as possible to guarantee the mutual understanding of all the persons involved, and to check the project's feasibility, implications, potential and limitations. These documents form the common point of reference for each of the parties concerned.
> IT Consulting
There are a host of e-technologies which co-exist and change at a speed rarely seen in any other industry. The suitability of the technologies chosen for aims of the project involves aspects of durability, scale, budget, time-scale, prospects and policies. East Innovations studies and advises our clients on the most appropriate choices.
> Usability & User Experience
A visitor's impression of a web page is determined by usability rules and standards which are now well understood. Usability is a decisive element in the success of any project, and must be taken into account in both the design stage or the assessment of a re-design.
> Business Intelligence
Business Intelligence transforms an anonymous visitor into an identified prospect and the analysis of activity on a website has become an area of special expertise. This includes studies prior to any design work that generate reports which are relevant to our clients organisation or business. The route taken by a visitor, the pages through which they enter and leave the site, the reasons for abandoning a site, all this can play a part in the continuous improvement of the site efficiency.
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