Here and Now is a nationally distibuted magazine that focuses on UK's burgeoning Surf-scene, showcasing art, music and surf related images.
> Brief
Here and Now had been running for 6 years and had started as a 'grass-roots' magazine designed, printed and distributed from a converted warehouse. With a nationwide readership and having been bought out by investors, Here and Now's new management decided that the whole magazine needed an overhaul to appeal to a younger, design-aware audience.
> Solution
Initially, Here and Now was an A5 folded booklet magazine. Our first step was to increase the magazine to a standard 8" x 10.5" size to ensure that it wasn't lost on the shelves. We then created 12 Adobe InDesign templates for the in-house team to use in order to keep a consistent and easy to update look throughout.
> Result
By bringing Here and Now's overall look and feel up to the standard of a fully-backed national magazine, the sales team were able to push into the majority of chain newsagents and supermarkets in the UK, driving sales up.
