Since its recent establishment in 2009, the Royal Golf Club has established itself as one of the premier locations for Golf and Leisure within the Middle East region. With an impressive list of international golfing events, including the Gulf Air International Pro-Captain Challenge, IADC Golf Day and the Volvo Golf Champions European Tour, the club is quickly becoming a main feature of local and regional tourism. Working alongside East Innovations, the Royal Golf Club has established a marketing and communications strategy that reflects its ability to provide flawless service, exceptional facilities and stunning events.     

As the Royal Golf Club's fully integrated marketing partner, East Innovations provides a full marketing spectrum throughout each of the Club's outlets and profit centres, including both digital and print communications.

East Innovations has provided the Royal Golf Club with a vastly improved, and constantly evolving, online presence through an integrated approach to digital marketing. An extensive social media strategy has seen the creation and development of a highly successful Facebook Fan page, interactive Twitter account and informative blogs, giving the club a large online community and following. This, complemented by online video channels and image hosting abilities, has resulted in a significant improvement in online customer conversion rates. An extensive search engine optimisation and paid search strategy has pushed the Royal Golf Club to the top of main search engines for many of its services and facilities, allowing for significantly more online exposure, brand awareness and client interactions. With these functions in place and a highly effective online marketing strategy developed by East Innovations, the Royal Golf Club will continue to increase its consumer base through online channels and fully integrate itself into the digital age.

In terms of traditional marketing, East Innovations has provided a complete strategic brand refresh, allowing for a true reflection of the Royal Golf Club's high level of service and aspirations. Extending over all print communications, and continuing through all digital communications, the brand refresh has given a new look and feel to the club's image allowing it to sit comfortably beside it's peers whilst using engaging and geographic specific imagery to ensure that it stands out from the crowd.

All digital marketing activities are supported by an advanced feedback and monitoring system. By creating forms that automatically populate segmented email databases, animated and interactive images, access to a password protected members area, a full content management system for in house updating, Google analytics and various other tools, we have developed a site that not only provides ease of access to information for the general public but also provides feedback to the Royal Golf Club as to who is visiting the site, when they are visiting and even what areas of they are looking at, allowing for constant updating and improvement.

2011 sees us integrate our services further with the Club by providing full strategic marketing consultation throughout each of the internal activity centres such as the Academy, Retail, F&B, Events, Country Club, Membership and Green Fees departments.