Since opening it's doors in 2009, The Royal Golf Club has established itself as one of the premier locations for Golf and Leisure within the Middle East region. With an impressive list of regional and international golfing events, including the Gulf Air International Pro-Captain Challenge, IADC Golf Day and the Volvo Golf Champions European Tour, the club is quickly becoming a main feature for local and regional tourism. Working alongside East Innovations, the Royal Golf Club has established a brand identity that reflects its ability to provide unrivalled service, exceptional facilities and stunning events. 

When East Innovations was first tasked with the creation of the Royal Golf Club's website in 2008, the course had not yet opened and membership wasn't going to be available for some months. This meant that although important as a brand awareness tool, the website had to be a simple, yet effective online presence. Completed at the end of Quarter 2, 2010, the latest incarnation of the site needed to be an engaging, information rich, visually stimulating and interactive experience that worked as a single point of access for each of the Royal Golf Club's various outlets including Links Lounge & Restaurant, Café T, the Royal Country Club, the Royal Golf Academy, the Majlis and the golf shop.   

The site provides a full content management system (CMS) is an integral element of the Golf Club's overall marketing strategy, and functions as an extension of the company itself, cross promoting both digital and traditional communication channels.

Url: www.theroyalgolfclub.com